2010 lamps and lanterns inventory. Big sales
Decorate a big event, the owners tend to gather up enough patience and wisdom, for his own small adornment to become the ideal the Promised Land. With the improvement of living standards and consumer consciousness of mature, consumers to lamps and lanterns no longer ask for only stay in the light of the level and, more eager to more adornment factors. In the lamps and lanterns, requires not only buy good quality and low price, also more and more requirements convenient and quick.
The most popular buy lamp channels-building materials supermarket, lamps and lanterns
Data: 68%
Investigation shows, consumer awareness of the highest still is building materials market, lamps and lanterns of the supermarket, participants in the survey 68%. But channel always not static, survey 15% of consumers choose the store and buy on the net. And buy on the net, the lamps and lanterns in it is unheard of before.
After the financial crisis, more and more enterprises pay attention to up the electronic commerce. B2B and B2C, all sorts of model rise. The trend may change channels is not a replace another one-way alternative, but diversified coexist, the new state of complement each other.
The most affecting purchasing behavior factors-the price
Data: 57%
Lamps and lanterns, became a 57% of the consumer price that decided to purchase behavior is the most important factor. In economics theory, adjust the balance of supply and demand price as the only factor, in almost any product purchase decisions are one of the most important factors. In addition, there are still 31% of consumers choose brand as the primary factors to buying behavior. In recent years, with the leading enterprise in the industry of the strength, industry brands constantly to popular brand excessive trend became clear. Want to know, even though the price of a rational consumer appeal, also have irrational feelings appeal. So the shines bright marketing director Mr. ZhuZuHuan said: brand is rational value and the combination of perceptual value.
The most popular purchase time-holiday marketing
Data: 52%
Our life, holiday seem to suggest that the major businesses the sales promotion activity that rampant consumers are formed the big purchase wait until the habit of pile holidays. In the lamps and lanterns is so buy: 52% of consumer choice in holiday sales promotion when buying lamps and lanterns. Every holiday node of the businessman promotion activities, lamps and lanterns are no better than any other commodity itself. The personage inside course of vigilance the ground often remind: promotion can't evolution for price war. It is also the point that the whole industry attention.
The most popular brand information channel--the Internet
Data: 52%
After the 80 Internet generation gradually become the main consumption, online media rapid development... Numerous factors show that not only is becoming a network effect of the way people live media, even change the manufacturing industry promotion and sales of the behavior of the market. 52% of consumers said through the network information, enough for lamps and lanterns that brand. And the rapid growth of the network shopping for the entire industry as well as the sales channel to provide a new possibility.
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